Fiesta con Magda Gessler

client:
Magda Gessler
designer:
Julia Kędzierska

FIESTA – an original ice cream concept of a well known polish culinary personality Magda Gessler. The whole brand is focused on vibrant, exotic and intense flavours such as deep vanilla combined with fresh dragon fruit or unique cashew fruit with juicy pomegranate. The design corresponds with the owners colourful personality and wildness of the fruits themself. Ice cream are delivered to various cafes and sold by the scoop in paper cups or wafers

Fiesta key visual: a dense illustrated collage of tropical fruits, vanilla pods and bananas framing the pink Fiesta Magda Gessler logo on cream
White delivery van parked on a city street, its side wrapped in the Fiesta tropical-fruit key visual
Close-up of raspberry-red Fiesta sorbet scoops in an orange cup labelled "owoc nerkowca", with a pink spoon on a pink and yellow backdropThree Fiesta ice cream cups in a row on a blue background — marakuja, mango and banan — each cup wearing its fruit illustration
Three more Fiesta cup designs — granat, smoczy owoc and kokos — with pastel scoops of ice cream on a grey tableYellow Fiesta papaja cup with two scoops of ice cream and a wafer against a peach background
A-frame pavement sign at a café printed with the Fiesta fruit key visualHand holding a paper bag printed with the Fiesta fruit key visual